Mangos, Caribbean Restaurant

Caribbean restaurants often take pride in providing authentic good looking food, yet very rarely have branding to match. As a lover of caribbean food and as a designer I decided to take this up as a challenge to create a brand that reflected the food I enjoy so much. Mango’s is a popular restaurant in downtown Atlanta that I wanted to at least pitch this idea to. Much like the food they serve and their audience it was important to keep the brand feeling natural and handmade. Little motifs can be used freely around the brand to reminisce of the origin of the food, constantly reminding the audience to relax in a “slice of paradise”. Though being authentic and natural looking it gives a more sophisticated look so that they can expand in the American restaurant market.